Target really hit the ground running this year with their Cat & Jack launch. This by kids for kids brand really does allow kids to express themselves the way they want.
This brand was released just before the new school year and man was it a hit with kids and their parents! It boasted a one year guarantee, more durable fabrics, and reinforced elbows and knees!
It’s predecessors, Circo and Cherokee, had run their course and Target was definitely in need of a revamp of their kid’s apparel.
Target, staying in line with the by kids for kids ideology, have since launched Art Class. A new brand that I will highlight in a future post!