Target announced this morning that the very HIGHLY anticipated HunterxTarget tall women rainboots will not be sold afterall. They have been pulled from the site, and a new disclaimer posted at the bottom.
I, along with the rest of the world, was one of the people up in the wee hours of the morning waiting specifically for those rain boots. I have a variety of other things I was also looking forward to that I did get, or decided if they were available at a decent hour I would purchase. (They weren’t, my loss)
Here’s my pick list:
So yeah, I’m pretty disappointed in the fact that the one thing that we were all ready to swipe will not be available. However, I will not take to social media to demand that Target provide the boots to me like an entitled asshole. You spent $0, and if you did manage to be one of the select few who got their hands on a junked up pair, well good thing Target offers full refunds. Carry On.
I think the world forgot the way time zones work. If Target releases something at midnight, that means the time will differ for different areas. Most things debut at 3am in NY, meaning they would be using Pacific times, which makes sense for most of the US for a 4.14.18 12am release. Sorry Hawaii and Alaska.
Target has been doing design collabs since 1999, and every time they have put out information on where the product will be available. Specifically for HunterxTarget, they said online and select stores. This does not mean all stores. You could click in and find the stores that would be offering it ahead of time. This is what I call selective reading, if retail has taught us anything, it’s to read the fine print.
This is where Target and Hunter made a mistake. The production was obviously flawed, and that will happen. I’m just surprised they took to the night before the release to address it. Product should have been checked for QA by both Hunter and Target before being sent out to stores. These boots made it into customer’s hands because of this.
I have a little beef with Hunter though in how they are addressing the public’s concern for the quality. Their response to some of their twitter followers is
“Hi there, Target won’t sell Hunter Original boots. Our boots are handcrafted from natural rubber following an intricate process. The ones designed in partnership with Target are not produced the same traditional way. We hope that helps”
Maybe it’s just me, but if you’re going to put your name out into the retail following that Target has, you should stand behind your product. Again, personal opinion, I’m not asking for the same boot they offer at a different price, but that’s YOUR brand name that will take a hit when it comes to the cheap-chic version.
Hunter does say that it’s solely a design partnership, but if I were running a business and lent out my designs to be put into the world, I would have a team checking for QA on the manufacturing so as not to taint my reputation.
Again, all personal opinions…
Time to move on from it, the twitter posts of some people are an appalling sight to see. Return the damn things, get a full refund, and spend it on a pint of ice cream to cry into.
But so long and farewell HunterxTarget. Onto the next.
P.s. The products I did receive, a packable poncho, some drink koozies, a baseball cap, and a bag are of great quality –